Rolex watches have become some of the most sought-after and collectible timepieces globally, a status cemented by their enduring design, impeccable craftsmanship, and robust performance. This desirability has led to a significant phenomenon: the vast majority of Rolex watches sell for prices exceeding their manufacturer's suggested retail price (MSRP). This article delves into the average prices of Rolex watches in Australia during 2018, focusing on the most popular models and exploring the factors contributing to their inflated resale values. We will also touch upon current market trends and provide context by comparing 2018 prices to today's market.
The Reign of the Professionals: Submariner, GMT Master II, and Daytona
In 2018, as is the case today, the most popular and consequently, the most expensive Rolex models were, and remain, their professional series: the Submariner, the GMT-Master II, and the Daytona. These watches, designed for specific purposes – diving, travel, and motorsports respectively – have achieved iconic status transcending their functional origins. Their popularity fuels demand, significantly impacting their resale value.
Determining precise average prices for 2018 requires access to extensive sales data from reputable Australian retailers and auction houses. Unfortunately, this data is not readily available publicly in a consolidated format. However, by analyzing available information from various sources – including online forums, auction records, and anecdotal evidence from watch collectors and dealers – we can construct a reasonable estimate of the average prices for these models in 2018.
Estimating Average Prices in 2018 (AUD):
It's crucial to understand that these are estimates, and the actual price varied depending on the specific reference number (model variation), condition, and seller. Furthermore, the Australian dollar's fluctuation against other currencies also affected pricing.
* Rolex Submariner (116610LN/114060): A steel Submariner, perhaps the most iconic Rolex model, likely averaged between AUD 12,000 and AUD 16,000 in 2018. Variations with different bezels or bracelets could push prices higher. The newer ceramic bezel models (116610LN) commanded a premium over the older models.
* Rolex GMT-Master II (116710LN/126710BLRO): The GMT-Master II, particularly the "Pepsi" bezel version (126710BLRO), was incredibly sought after. Expect average prices in the AUD 15,000 to AUD 22,000 range in 2018, with the Pepsi variant at the higher end. The steel GMT-Master IIs (116710LN) were usually slightly less expensive.
* Rolex Daytona (116500LN/116520): The Rolex Daytona, especially the steel models (116500LN), enjoyed a phenomenal level of popularity. Average prices in 2018 would have been in the AUD 20,000 to AUD 30,000 range, or even higher depending on the specific reference and condition. The platinum Daytona models, naturally, commanded significantly higher prices.
Factors Influencing 2018 Prices:
Several factors contributed to the elevated prices of Rolex watches in Australia during 2018:
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